Marketing Management

Introduction Marketing Management is a business aspect that entails the marketing department of an organization researching and giving proposals on how best an organization can change its business techniques to best suit the changing environmental conditions. The roles of a marketing manager or consultant vary depending on the size of an organization and general industry characteristics.Advertising We will write a custom essay sample on Marketing Management specifically for you for only $16.05 $11/page Learn More To create an effective marketing strategy, marketing managers or consultants should understand clearly the market environment within which they operate[1]. A marketing environment consists of factors or elements such as customers, competitors, suppliers, government policies or controls among other micro and macro-economic factors that affect a business. Given the fact that all those aspects, which form the marketing environment, are always const antly changing, marketing consultants are compelled to be up to date. It is only when a marketing manager is armed with current information that he or she can come up with new strategies and ideas to ensure his or her organization remains competitive.[2] Based on this understanding, this paper provides an analysis of Singapore’s Manor House Country Club Hotel. Manor House Country Club Hotel Manor House Country Club Hotel (MCCH), which is the case study in this paper, is located in Singapore; is an island of almost 650 square kilometers. Manor Country Club House is on a 1.2 ha piece of land and given its strategic geographical location on the Island, it attracts many customers. It is situated near Theme Park and a Museum, which increases its economic prospects. In order to understand factors affecting its profitability, a marketing consultant has to look in both the microenvironment and the macro-environment in which it operates[3]. Microenvironment of MCCH The microenvironmen t of a business consists of factors such as organizational culture, organizational resources, organizational structure, customers, competitors, suppliers and the immediate public that surround the organization. It is reported that the hotel industry has witnessed an increase in sit-down meal customers i.e. a growth rate of 16% was registered since 2003. Based on this trend, an increase in customers should be expected if variety of sit-down meals from diverse parts of the world are introduced.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, the management should consider introducing a boutique at MCCH to attract customers. Information from hotels in other middle-east countries, like Qatar, shows that tourists prefer services of boutique while on holiday. Therefore, the new CEO of MCCH should consider investing in a boutique to provide more value for tourists who lodge at the ho tel. The new CEO will be preparing to fail if he does not address himself to competitors’ characteristics. It has to be noted that in the Singapore market, there is lack of differentiation i.e. all the hotels do the same things save for different prices and the different locations of these hotels. The only things that distinguish MCCH from competitors are price and location. Differentiation through the introduction of more quality and diverse services is thus very important in delivering a competitive advantage[4]. It is recommendable that MCCH focuses of tailored cultural experiences in order to attract and delight customers more than competition. Many visiting tourists must necessarily find it exciting when they are exposed to different Singaporean cultures while staying in MCCH. Macro-environment of MCCH A business’ macro-environment consists of factors that affect an organization but the organization has no direct control over the same[5]. Macro-economic factors th at affect business operations include demographic, economical, environmental, legal technological, cultural, and political forces. Macro-environmental factors keeps on changing over the years[6]. Therefore, it is important for marketers to keep scanning the business environment to respond to change in time. In the year 1990, the total population in Singapore was 2.705 million. The latest population projection indicates that Singapore’s total population is 3 million. This means that for a period of ten years the population has increased by a paltry 300,000 people. It therefore follows that Singapore has a very low population growth rate and majority of the total population are ageing people. Such statistics should inform all decisions made by the marketing department at MCCH. For instance, the marketing strategy has to target largely people who are ageing and couples.Advertising We will write a custom essay sample on Marketing Management specifically for you for only $16.05 $11/page Learn More The marketing manager at MCCH has to come up with policies that best suit the kind of people targeted, as given by population statistics. Away from the aging segment, the luxury bedrooms that were made available at MCCH in the year 2002 and the bar inside MCCH that was licensed to sell alcoholic drinks will on the other hand attract all the young couples and singles to MCCH. Just as changes keep on occurring in the Singaporean, the relative demand by tourists for products also keeps changing. Psychographic trends are measured y studying specific characteristics of a certain population, and they include attitudes, motives, values, and interests of a certain population.[7] According to a research by Kau et al, 65% Singaporeans said that family was the most important thing for them[8]. 65% is great majority thus need to bear in mind that Singaporeans value their families when planning any marketing venture. The government also seems to ag ree with these facts since a family day is usually organized by the government every year where families get together to share various activities. MCCH through its new CEO should therefore look out for these family days and organize family day promotions. MCCH can also organize special treats on specific weekends monthly for families to just come together and spend some time at the facility. Religion and education also matter a great deal of most Singaporeans. MCCH through its CEO should desist from inclining towards any kind of religion be it Buddhism or Christianity since it can lead Singaporeans from one religion completely ignore MCCH. Another critical macro-environmental factor that may affect MCCH’s performance is government control through bureaucracy. This is evident through bans on smoking and licensing laws that affect the hotel industry[9]. Finally, it is worth noting the contribution of technology in improving operations at the hotel. Technological changes that im prove efficiency e.g. use of credit cards in all hotel transactions and electronic door systems on hotel rooms have been adopted by MCCH. SWOT Analysis SWOT is an acronym for the words Strengths, Weaknesses, Opportunities and strengths. To understand an organization, an analyst has to look within its internal environment to identify strengths and weaknesses therein and within its external environment to identify opportunities and threats. Based on the information given a SWOT analysis on MCCH is as shown below.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strengths Well managed Market leader in profitability Prime physical location i.e. proximity to famous tourist sites 11 years of continued investment Increased capacity due to buying of adjacent property and increasing luxury bedrooms in 2002 Extended and modernized function suite Busy and successful bistro New Spacious Foyer Beauty salon that offers latest beauty treats Well trained staff in communication skills and customer care Opportunities Increased consumer spending on sit down meals Increasing adoption to new cuisines from different parts of the world Eating out major part of lifestyle of young and middle aged couples Growing demand for healthier eating Growth in domestic tourism Increased inbound tourism in the country Increased family travel Weaknesses Decline in corporate client bookings Retirement of one of the major partners Lack of enthusiasm from other partners towards new ideas Threats Highly competitive hotel industry Lack of product differentiation Increased government control Persistent war prices Highly demanding customers; i.e. affluent customers who wish to have an authentic experience Ansoff’s Matrix Ansoff’s matrix indicates that growth of a company depends on whether the organization markets old products in existing markets, develops new product or services, develops markets or diversifies i.e. goes into other businesses that are not similar to current business[10]. MCCH should foster its growth through market penetration. This can be made possible through anchoring on the opportunities in the business environment. For instance, there is growth or increase in both foreign and domestic tourism. Therefore, through proper market communication suited for different market niches, MCCH can tap into the market potential. Slow and sure bus tours should be made available for the ageing couples while live concerts and all night music at the licensed bars could be introduced to bring in young couples and singles . This strategy will help MCCH maintain develop and increase its market share. MCCH can also expand in the next 2 years through market development. Market development involves coming up with strategies that help an organization to enter new markets[11]. For MCCH, there are new market frontiers due to increased foreign and local tourism. More importantly is the change in tastes and preferences by locals leading to adoption of eating delicacies from other parts of the world. Market development will also require proper market communication but on a much greater scale unlike when focus is on market penetration. For instance, MCCH should use channels like the internet, 24-hour television channels like CNN and BBC to ensure the message is spread everywhere. The third strategy that MCCH can adopt as per Ansoff’s matrix is product development. Product development is the creation of new services and products. The tastes of customers are changing. In tandem, MCCH should bring in new pr oducts in tandem with changing customer needs. For instance, family tours are becoming more popular thus, introduction of family fun days, additional educational services and live concerts in the bars and restaurants can be the way to go for MCCH. Diversification is also an important strategy and it helps bring some differentiation in an industry that is direly in need of difference. Introduction of complimentary or supplementary businesses or even very different business could help cushion MCCH against any changes in the market. Porters Five Forces Model There are five forces, which a business owner has to understand to guide an organization to greater heights[12]. The first force that the management at MCCH has to consider and evaluate is supplier power. The new chief executive officer of MCCH has to understand how powerful the organization’s suppliers are. This is usually calculated in terms of the number of suppliers the organization has; the number of individuals in the industry that supply a commodity needed by an organization. If the suppliers are few, they are more powerful and can alter prices as they wish[13]. Although, information is not provided on the suppliers of MCCH, the new CEO has to work closely with suppliers to gain economies of scale, have competitively priced supplies or enjoy better performance due to just in time delivery of supplies. The second force to contend with is buyer power. Buyer power refers to capacity of buyers to influence prices[14]. Buyer power increases with increase in competition among suppliers[15]. It has to be noted that consumers especially the affluent are becoming even more quality conscious. This means that going into the future, customers are likely to enjoy more power over what hotels offer and how they offer it. MCCH has to in readiness for the same becoming a leader through better anticipating of customer preferences and designing appropriate responses. The third force that managers have to take into account as per Porter’s grid is threat of new entrants. Exit and entrance barriers determine threat of new entrants[16]. If it is easy for another firm to enter an industry, the threat of new entrants is high. Given the continuing growth of the Singaporean tourism market, and with projections of 17 million tourists annually, by the year 2015, the threat of new entries prevails. However, given the high cost involved in setting up an international hotel, the likelihood of many other international hotels being set up is limited. Therefore, the head of MCCH should expand to attract the many tourist expected in Singapore in future. Competitor rivalry in the hotel industry in Singapore is very high[17]. However, MCCH is leading the pack and there are more opportunities that can be tapped into. Through diversification and developing of new products, differentiation can be introduced by MCCH thus setting itself apart for a successful future. The final force, as per Porter’s m odel is threat of substitutes. In the case study, there is no indicator whatsoever of substitute offerings. Therefore, there is no threat of substitutes. However, through improving on its offering and tapping into emerging opportunities, MCCH should be able to grow in leaps regardless of whether substitute offerings arise or not. Bibliography Bryant, EF AJ Morrison, â€Å"Travel market segmentation and the  implication of market strategies†, Journal of Travel Research, Vol.18, no.3, 1981, pp. 2-6 Crask, MR, â€Å"Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics and Magazine Readership of Each Group†, Journal of Travel Research, vol.20, no.2, 1981, pp. 29- 33 Doole, I. P Lancaster R Lowe, Understanding and Managing Customers, Prentice Hall, London, 2004 Engle, J F RD Blackwell, Consumer Behavior, New York: The Dryden Press, 1982 Kau, A K, WY, Yeong D Richmond, A Delphi Study of Future Lifestyles and Consumption Patterns in Singa pore, Center for Business Research and Development, National University of Singapore, 1993 Kau, AK C Yang, Values and Lifestyles of Singaporeans: A Marketing Perspective, Singapore: Singapore University Press, 1991 Kay, J, Foundations of Corporate Success: How Business Strategies add Value. Oxford University Press, Oxford, 2003 Kotler, P, Marketing Management: Analysis, Planning and Control, New Jersey: Prentice-Hall, 1984 Mills, G, Retail Pricing Strategies and Market Power. Melbourne University, Publishing, Melbourne, 2002 Yergin, D. J Stanislaw, The Commanding Heights, Simon and Schuster, New York, 2002 Footnotes J,F,Engle R D Blackwell, Consumer Behavior, New York: The Dryden Press, 1982, p. 45 P Kotler, Marketing Management: Analysis, Planning and Control, Englewood Cliffs, New Jersey: Prentice-Hall, 1984, p. 122 MR Crask, â€Å"Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics and Magazine Readership of Each Group†, Journal of Trav el Research, vol.20, no.2, 1981, p.31 EF Bryant AJ Morrison, â€Å"Travel market segmentation and the  implication of market strategies†, Journal of Travel Research, Vol.18, no.3, 1981, p. 4 Ibid., p. 2 Ibid., p. 3 Engle Blackwell,p. 34 AK Kau, WY Yeong D Richmond, A Delphi Study of Future Lifestyles and Consumption Patterns in Singapore, Center for Business Research and Development, National University of Singapore, 1993, p.5 Kau, et al, p.11 G Mills, Retail Pricing Strategies and Market Power. Melbourne University, Publishing, Melbourne, 2002, p. 102 Engle Blackwell, p. 75 I Doole, P Lancaster R Lowe, Understanding and Managing Customers, Prentice Hall, London, 2004, p. 221 D Yergin J Stanislaw, The Commanding Heights, Simon and Schuster, New York, 2002, p. 123 Ibid., p. 128 Mills, p. 44 J Kay, Foundations of Corporate Success: How Business Strategies Add Value. Oxford University Press, Oxford, 2003, p. 113 Kau et al, p. 7 This essay on Marketing Management was written and submitted by user Deacon C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What are the aims of academic essays

What are the aims of academic essays The high number of academic studies aims have differences in meaning and priorities to each student. Accordingly the way to achieve personal aims is from student to student different. This essey will discuss important aims of academic studies. Firstly the assey will consider the aim of theories and certain known facts. Further the factor of skills improvement for a suitable job will be examined. The second paragraph will consider some conditions who are most important to achieve these aims. Especialy the motivational aspect of enjoying learning will be argued. To discover more about theories and certain known facts with the view of the futur profession is one of the most important aims of academic studies. The knowledge about theories and facts in your subject is the basis to become a professional. To understand what famous poeple thought about parts of your subject is important for your point of view. The university is the best place to improve the most important skills for your carrier. Here are all development potentialities that you need. To learn the skills for your future profession means micro and macro skills. Example: A medical doctor needs to know detailles facts about every tiny bone but he also need the knowledge of patients behaviour. Another fact is, that the value of intellectuell development is highest on the university. That means that the society in the university improves the climate of learning. To enjoy learning is the best motivation to achieve academic aims. Interest and abilitys are the basis of motivation. These are the initial requirements for academic success wich supports motivation too. Another eligibility criteria is to have realistic aims. Students who choose for example to much courses, could be frustrated after a view weeks, if they dont manage it. In conclusion it can be said that the varius aims of academic studie should be to prepair for a seccessfull carrier with all ski...

Cool Things to Do With Dry Ice - Chemistry

Cool Things to Do With Dry Ice - Chemistry Dry ice is the solid form of carbon dioxide. It is called dry ice because its frozen, yet never melts into a liquid. Dry ice sublimates or makes the transition directly from frozen solid into carbon dioxide gas. If you are lucky enough to get some dry ice, there are lot of projects you can try. Here are some of my favorite cool things to do with dry ice. Homemade Dry Ice - First you need dry ice, so if you dont have any, make it! Dry Ice Fog - The classic project is to put a chunk of dry ice in hot water, causing it to produce clouds of vapor or fog. Dry Ice Crystal Ball - Place a piece of dry ice in a bowl or cup containing bubble solution. Wet a towel with bubble solution and pull it across the lip of the bowl, trapping the carbon dioxide into a giant bubble that resembles a crystal ball. Frozen Bubble - Freeze a soap bubble over a piece of dry ice. The bubble will appear to float in the air over the dry ice. Fizzy Fruit - Freeze strawberries or other fruit using dry ice. Carbon dioxide bubbles become trapped in the fruit, making it fizzy and carbonated. Singing or Screaming Spoon - Press any metal object against a piece of dry ice and it will appear to sing or scream as it vibrates. Dry Ice Ice Cream - You can use dry ice to make instant ice cream. Because carbon dioxide gas is released, the resulting ice cream is bubbly and carb onated, sort of like an ice cream float. Dry Ice Bubbles - Place a piece of dry ice in bubble solution. Fog-filled bubbles will form. Popping them releases dry ice fog, which is a cool effect. Simulate a Comet - Simulate a comet using dry ice and a few other simple materials. It will even produce a tail like a real comet. Dry Ice Jack-o-Lantern - Make a cool Halloween jack-o-lantern that spews dry ice fog. Dry Ice Erupting Volcano Cake - While you cant eat dry ice, you can use it as a decoration for food. In this project, dry ice produces a volcanic eruption for a volcano cake. Dry Ice Bomb - Sealing dry ice into a container will cause it to burst. The safest version of this is to place a small piece of dry ice into a plastic film canister or potato chip can with a pop lid.Inflate a Balloon - Seal a small piece of dry ice inside a balloon. As the dry ice sublimates, the balloon will blow up. If you use too big a piece of dry ice, the balloon will pop!Inflate a Glove - Similarly, you can put a piece of dry ice into a latex or other plastic glove and tie it closed. The dry ice will inflate the glove. Dry ice is a lot of fun to play with, but it is very cold, plus there are other hazards associated with it. Before attempting a project involving dry ice, be sure you are aware of dry ice risks. Have fun and be safe! Dry Ice Facts | Dry Ice Science Fair Projects

Self-Esteem Brands and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Self-Esteem Brands and Marketing - Essay Example Example, celebrity with healthy, beautiful tanned skin, advertises and promotes a skin cream, hinting that anybody's skin could look as beautiful if they use the cream. This of course is not true, as people with very bad skin could only hope to improve or hide their bad skin. So why not create and market a brand that gives true information to the consumer The hypothesis I would like to prove in my proposal is that the average person will more likely buy products and brands that are targeting their specific problems and concerns. My research will also show that consumers are much more informed and become antagonised when marketers under-rate their intelligence and try to prescribe what they should use, wear or look like. The underlying fact that will be proven is that customers in today's world wants to be recognised as individuals who have a choice and who are educated enough to understand what promotion and marketing strategies are untrue, superficial, threaten their individuality and questioning their intelligence. The method I will The method I will use to source my information will include surveys among 18 to 30 year old customer (men and woman) segment, with the main outcomes supported by literature information sourced from text books, journals, magazines and the internet. Due to time restriction, sampling will be restricted to 20 persons, striving to obtain an equal sample from men and woman. Introduction Self-Esteem marketing has become a hot topic highly debated by scholars and philosophers. It is within this context that my proposed research could be of great value within the fashion industry. Celebrity labels promotion and marketing may have a detrimental effect on the average customer's self-esteem. As some people may never be able to wear sexy outfits, or have nice teeth or a soft mark free skin. Yet many brands promote only perfect people, making the normal person in the street feel inferior, resulting in lowering of self-esteem. Some academics have argued that lower self-esteem leads to higher school drop out rates, lower changes of promotion in the work environment, and reduced changes for a long term relationship. This I see the main stream of fashion marketing and promotion bordering on the un-ethical and believe that "Self-Esteem Marketing" is a much more ethical approach that could be used to promote and market apparel that are better suited for the target customer segment. By meeting the unique fashion needs of a target group, it is possible to enhance their self esteem as this will show acceptance in a society. What makes different target groups unique can be seen as market niche opportunities for players in the fashion industry, which could increase sales and this the market share of companies implementing such a strategy. As an example, the marketing strategies towards Hispanics in the United States can be seen as

Personal health and safety at the construction site Essay

Personal health and safety at the construction site - Essay Example A high level of risk is inherent in the construction work. The heavy equipment, channels of electric supplies, and mechanical operations all make construction work very risky from the point of view of safety. Almost a third of all fatalities in the construction projects happen during the execution of a project (hes.gov.uk, n.d.). If the CDM coordination is not done appropriately, the finished structure might be unsafe for use and maintenance, and lack its potential to deliver good value for investment to the client. Ideally, the CDM coordinator is appointed while the project is in its conceptual stage before the completion of the initial design work of the project (hse.gov.uk, n.d.). This provides the CDM coordinators with an opportunity to decide the feasibility of the project and identify possible constraints related to client’s expectations and project’s execution. It is crucial to appoint a CDM coordinator before the commencement of the detailed design. The client h as to appoint a CDM coordinator when the duration of a project is more than 30 days or when the number of person days of work exceeds 500 (cdm-regulations-uk.co.uk, n.d.). This requirement also stands for the planning supervisor, though a CDM coordinator, unlike a planning supervisor, needs to help the client fulfill the duties, particularly the adequacy of arrangements of other duty holders. Before the appointment of a CDM coordinator, nothing more than the initial design work should be completed. The CDM coordinators that are appointed on the construction sites assume the responsibilities declared in the CDM 2007. These responsibilities include cooperating and coordinating with the organizations for the personnel’s health and safety benefits. The CDM coordinators need to ensure that their training is up-to-date and the work is done safely. They need complete briefing before doing work that is high in risk. The CDM coordinators should get appropriate certifications to do the work competently (newlifecleaning.com, n.d.). A CDM coordinator can provide a principal contractor with assistance in numerous aspects of health and safety including development and implementation of a documented plan and rules of the construction site, advice on the facilities of site security, evaluation of the appointees’ competence, and advice on the site induction training (SHERWOOD SURVEYORS, 2013). Evaluation of the duties and responsibilities of a CDM coordinator suggests that he assumes a major role in the entire project life-cycle starting from the concept of the project through to the feasibility studies, design, execution, monitoring and control, and the delivery of the project. As the name of this job suggests, the CDM coordinator ensures coordination between the design, construction, and management of the project. This includes all aspects that are directly or indirectly related to the work, such as management of health and safety of the personnel, protection o f environment, and flow of communication between the project parties. Analysis of these responsibilit

Characteristics of Romanticism Essay Example for Free

Characteristics of Romanticism Essay 1. Medievalism looking on the past to a simpler lifestyle (the good ole days). Written in the Close of Spring by Charlotte Smith 2. Orientalism (exotic locales) places that everyday people would not venture. Mystery emotional stimulus. 3. Primitivism belief that man was born inherently good. (Noble Savage writing by people of primitive cultures Africa, Native American) Society makes them bad. 4. Progress Romantics were not against progress but feared the effects on society. Man could create a better world without materialism. 5. Anti-intellectualism belief that everything is just not rational. The Tables Turned by William Wordsworth 6. Sentimentalism (emotions) very affected by what they see. Raw formality. 7. Humanitarism believed that all men were created equal and that you should help others. 8. Democracy supporters of the French revolution until it became violent. Agreed with the civil American revolution, used portage to fight for reform. 9. Originality New poetic formats and genres. 10. Diversity Authors wrote books and music, but did not write in one style. Mastered the art of writing. 11. Confessionalism art is a confession of the inner soul. Characters confess and express how they feel. 12. Purgative Purpose of Art authors believed their writings were cleansing their souls. Lines Composed a Few Miles away from Tintern Abbey by William Wordsworth 13. Protest and Dissent Original Protesters ills of society and the church. Not all authors of this era believed in this. Lines Written in Early Spring by William Wordsworth 14. A love of the wild and picturesque Nature is almost a character in novels. Nature inspires creativity. Pastoral Poesy by John Clare

Archetype of Hero in the Film Amazing Grace :: essays research papers

During the 18th century millions of men, women and children were taken from their homes in Africa and sold into slavery. Few survived the slave ships, and even fewer lived through their slave labors. Few people thought the slave trade was wrong, and to find one who had the courage to stand-up against it seemed impossible. Humanity needed a hero, someone who could establish equality. The movie Amazing Grace tells the account of an Englishman who gave his health and youth to end the slave trade. Like heroes of history and literature, William Wilberforce's story followed the archetype of a traditional hero. William Wilberforce was an example of a common mortal hero. He was a normal, completely realistic person, in that he stumbled many times and often emphasized his humanity by saying, ?Am I not a man After years of work without success he felt he had failed, but he still pressed forward. He possessed no extraordinary power or skill, but he rose to the occasion and changed the world. Not only was William one of the few who was disgusted by the slave trade, he was also one of the select few who had the courage to stand up against it. Someone once said, ?Courage does not consist in feeling no fear, but in conquering fear. He is the hero who seeing the lion on either side goes straight on, because there his duty lies.? William saw the lions?many of them, nevertheless he continued on because he knew it was his duty. William Wilberforce was an ordinary man, but he was able to overcome fear and be a hero. However, he would not have been able to do it without the help of many friends. Loyal companions have played a large role in many hero stories, and the story of William Wilberforce is not different. William Pitt, the Prime Minister, was William Wilberforce?s best friend. He was able to keep Wilberforce in good standing and also assisted in the eventual success of his bill which banned the slave trade. William Pitt also encouraged him to keep trying. After a race across the lawn William Pitt said, ?Why is it that you only feel the thorns in your feet when you stop running? You must keep going, fast.? William Pitt was one of the main reasons for his friend?s success. Without him, William Wilberforce would have quit, and even if he had continued trying he would never have been able to pass his bill.

Muslim Nationalism Essay

In the twentieth- century Muslim leaders in South Asia along with North Africa defined nationalism in different ways in their countries. Documents 3 and 4 demonstrate the path of looking for power and gaining power through nationalism. Documents 1 and 2 show how South Asia and Northern Africa tried solving problems and gaining more education through nationalistic beliefs. Lastly, documents 5 and 6 shows the Algerian motives to being nationalists. Muslim leaders used nationalism to gain power, solve internal problem, and gain more education. Using potential power as a motive for being nationalistic was an option. Muslims wanted to copy European ways in order to have more power and achieve independence(Doc 4). The Europeans had a strong army that went against many countries and won. For instance, the Muslims were witnesses of WW1. The Muslim states wanted to become as powerful as the Europeans, so they became nationalistic in order to do so. The Muslims in the Ottoman empire lasted through seeing the tactics and way of empowerment that the Europeans had. The Muslims from Egypt decided to mimic Europe while in India the leaders greatly dislikes the new people in power(Doc 3). Both Southern Asia and Northern Africa tried solving country issues and gain more education by basing themselves on a Nationalist state. In 1965 Egypt turned into a nationalist state in order to resolve conflicting associations within their people and land(Document 2). One of the main reasons Egypt used education as their excuse was to get closer to peace within their country. The level of rigor for education was boosted up to British levels education as a result of the Muslim look on Europe(Document 1). During 1880s Africa wanted to be unified and not have conflicts within and with other countries and regions. As seen in Document 5, Moufdi, a nationalistic, Algerian leader, believed in accepting people from other lands no matter where they were from. Algeria was religiously tolerant as well. As well as ,Ahmed Ben Bella, a military nationalist leader, spoke of how he wanted to point out the the contrasting relationship within Catholics and Muslims and not have it be a conflict anymore(Document 6). As a result of nationalism spreading throughout regions, Africa was being unified to be a more in sync continent. Muslim leaders used nationalism to gain power, solve internal problem, and gain more education. Places like South Asia and north Africa were growing internally and externally due to a change in nationalism. A helpful additional document could have been a letter from an opposing power to the nationalists and how the transformation of nations was affecting them.

Written task

This task will be related to Part 1: â€Å"Language in cultural context† specified in the topic of â€Å"Language and Identity' and how both (language and identity) are related to each other. In order to find the relation, the movie â€Å"The Freedom Writers† was studied. This film portrays the achievement of dreams, and how people living in the same place can express their language in different ways depending on their social and cultural history. The task was centered on how language is shaped by a cultural context, represented with a diary entry written from a character from the movie: Ben.He talks about his and his classmates' experiences with Miss Erin as a teacher and how her life changed together with their own, and how social differences interfere in their social relationship. This diary is separated into different sections according to what he lives every day, talking in present tense. Along the diary there are quotes from the teacher and the students, used to emphasize the main theme of this task: language and culture. Through those quotes the teacher showed code switching, trying to get to know her students by their own language.Ben tells his story his personal point of view and sometimes he compares the teacher's story to his own. Nowadays this is a big problem for some people who go to different countries and still don't adapt. That's why this was a good exercise for better understanding of the problem (cultural/social) and practice better writing. A diary entry was chosen for this task because it is interesting how the point of view from a certain character can change the way a general audience can think about a certain topic.The characteristics of the airy entries were to add different dates to each paragraph and write in first person. *Written task based on the movie â€Å"The Freedom Writers†- directed by Richard Laggardness- year 2007 Rationale words: 300 How my story begins to change Monday 1 2: This is my first diary ent ry, so I will talk a little about myself. I lived all my life in Los Angles, California. One day I had to move to Long Beach, California for family reasons. In Los Angles my teachers were very serious, formal and not so appealing with students.For some reason everyone thought we were educated, but the real taxation is that teachers mistreated us. Once I moved to Long beach everyone was different from me, not in the educational part, but in the physical and language aspect; I was white and everyone else black, I talk in a certain tone and they talk in a different one. They discriminated me for those differences and I wasn't able to defend myself, so instead I stayed quiet and ignorant. Suddenly my story began to change when Miss Erin arrived to school.I always saw something good about her; she wasn't like the other teachers; she seems educated, DOD looking and she was white. I didn't feel alone anymore around my classmates: someone was Just like me in the physical aspect. However, at the beginning I saw a strange attitude from her towards the class; she didn't understand us very well. I didn't know why, she did not look racist, but with time I was able to realize she didn't understand the way my classmates talked. I say â€Å"my classmates† because I do not feel I belong to them, not now.Tuesday 19th: Today, Miss Erin had chalk on her skirt and one of the boys of the class told her: do you want give me fries with that shake†. Everybody laughed very hard, she laughed a little so nobody notice she didn't understand the Joke, I knew she didn't understand what he meant by that phrase, because that used to happen to me too, in fact I still don't get them but I am used to those strange phrases. I realized that the misunderstanding was mutual, she didn't understand them and they didn't understand her since she used very professional words like: auxiliary, abrogate, acrimony etc.Nevertheless, she tried so hard to understand the class' engage and be part of them but her culture was too different from theirs, however I was able to realize something; she didn't want to learn the language Just to be updated, but because she cared about us and our education. Miss Campbell told Miss Erin we had to learn real discipline but how could she teach us discipline if she couldn't communicate verbally with us? Wednesday 20th: Today at class, Miss Erin started to imitate the way they talked, she told us: â€Å"My badness† when she tried to be nice with us, as a consequence everyone started laughing because it was mispronounced.Also she got mad sometimes with one of my classmates, so she had to punish him verbally in a way that he could understand her, by saying: â€Å"This is a buck you' to me and everyone in your class†. Either for worse or better she tried to communicate. I thought she was very brave to learn their language and face them in bad moments, it was certainly something that I would never do, I am too fearful. Friday 22nd: On this day Miss Erin told us she realized that the bad pronunciation and spelling mistakes came from their bad attitude, since they didn't care about their own education.She notices that they express that attitude through drawings (that I never was able to understand) it was like their language was expressed in a simple drawing. She saw one of the drawings my classmates did; it was a comic mocking one black boy of the class. That was the moment when Miss Erin explained to us the story of the holocaust; nobody in my class knew what it was, neither did l. She told us that this event of the past was related to discrimination Just like the type they were doing to this boy. She explained how important education was for us, the opportunity it eave us to; go to school, college, work etc.She sounded really sad and mad at the same time, because we were losing a chance that many people throw away. I felt happy in a certain way because finally there was a teacher who cared about us in a deepe r way. Right after that, she gave us some diaries where we could write, not only to write our feelings but also to improve our grammar. At the beginning, of course, nobody wanted to write because they weren't used to express their feelings and writing their daily life on a piece of paper. Personally, I was scared for someone to e my life, get to know my fears and use that evidence to mock me.Nevertheless, one girl in my class took the first diary, which leads to the rest of the class to pick one too. Monday 24th: Miss Erin, arrived to school with a big surprise; everyone started to write in their diaries, it was awesome how they started to care about their grammar and their attitude was instantly changed, they were happier, their grades began to rise; it seems like writing took away all their problems. I can talk by myself to; I'm not afraid anymore of my classmates and our cultural differences, in fact, now I have friends.However, Miss Erin still doesn't get the language; one day o ne boy told her: â€Å"No that don't fly ‘ma†. And she told him â€Å"I'm not your mom†. Of course everyone laughed, including me, but not mocking, instead, they told her that was a sign of respect. Now that two years have passed from the first time we saw Miss Erin, she has learned our language and we all make Jokes between each other. All this effort came from her, that's why I have to thank her for teaching us to be better persons with the rest of the people and most important, with ourselves. Task words: 1. 000

The Intern Bible Dos and Donts in the Workplace

The Intern Bible Dos and Donts in the Workplace You may be reading this moments before your first day as an intern and are nervously wondering, â€Å"What exactly is proper intern etiquette?† First off, congrats on the internship! You must have done something right to land the position. Now, just try not to mess it up. Just kidding. Actually, it’s important to remember that employers create internship programs as an opportunity for learning. Along the way, mistakes are going to be made and that’s not a bad thing – as long as you learn from them. In an effort to lessen your stress and increase your chance for success, here’s some do’s and don’ts to help you navigate the murky waters of interning.Do seek feedbackIt is crucial for an intern to seek feedback from their supervisor. It demonstrates that you are coachable. Seeking feedback takes all of the guesswork out of how so you can â€Å"wow† your boss. Feedback allows you to improve and learn how you can add value. As an inte rn, seeking feedback will communicate to your boss that you are highly self-aware and motivated to improve.Do clarify expectationsClarifying expectations is crucial as an intern. Telling the hiring team exactly what you want out of the internship is going to ensure that you are not coming to a job every day that you hate. No boss intentionally makes an intern’s job miserable. The majority of the time an unfulfilling internship is a result of individuals not clarifying exactly what they want out of the job. If you want to get better at presentations, tell your boss that. They want to teach you about what you want to learn and more.Don’t gossipNot only is gossiping at work unprofessional, but it also creates a toxic environment.   Gossiping damages trust and will have your coworkers hesitant to share things with you. As an intern, you may hear your manager gossiping about others in the office, but that does not warrant you to join in. Avoid joining in on gossip, and en sure you are doing everything in your power to avoid being the target of gossip. Dressing appropriate, not oversharing, and being mindful of what you post on social media are all effective ways to avoid being the topic of workplace gossip.Don’t be dependentNo supervisor wants to apprehensively hand their intern a pile of work, worrying if it will actually get done or not. In the workplace today, task-oriented jobs are seizing to exist – and so are bosses who micromanage. Be confident in your abilities to complete a task, large or small. Use this time as an intern to be independent.Don’t neglect networkingOffering to take your other fellow interns to lunch during the week is a nice gesture, but not the key to getting yourself a full-time offer once your internship is up. It’s crucial, as an intern, to network with the other full-time employees at the office. This could be your direct boss or other members of the full-time team. However, this does not mean to just have surface level relationships with a variety of people. The most useful networks are those with strong ties. The more someone knows you and believes in you, the more  likely they will be to vouch for you, think of you first when an opportunity opens, and be a reference to add to your resume.  About the Author:Margaret Foley is a senior at Texas Christian University, where she is majoring in Communications Studies and minoring in English and Graphic Design. She is currently interning at Varghese Summersett, a criminal defense law firm in Fort Worth, Texas.

Countries of Central America and the Caribbean

Countries of Central America and the Caribbean Central America is a region at the center of the two of the American continents. It fully lies in a tropical climate and has savanna, rainforest, and mountainous regions. Geographically, it represents the southernmost part of the North American continent and it contains an isthmus that connects North America to South America. Panama is the border between the two continents. At its narrowest point, the isthmus stretches only 30 miles (50 km)Â  wide. The mainland portion of the region consists of seven different countries, but 13 nations in the Caribbean are also normally counted as a part of Central America. Central America shares borders with Mexico to the north, the Pacific Ocean to the west, Colombia to the south and the Caribbean Sea to the east. The region is considered part of the developing world, which means it has issues in poverty, education, transportation, communications, infrastructure, and/or access to health care for its residents.The following is a list of the countries of Central America and the Caribbean arranged by area. For reference the countries on the mainland portion of Central America are marked with an asterisk (*). The 2017 population estimates and capitals of each country have also been included. All information was obtained from the CIA World Factbook. Central America and the CaribbeanCountries Nicaragua*Area: 50,336 square miles (130,370 sq km)Population:Â  6,025,951Capital: ManaguaHonduras*Area: 43,278 square miles (112,090 sq km)Population:Â  9,038,741Capital: TegucigalpaCubaArea: 42,803 square miles (110,860 sq km)Population:Â  11,147,407Capital: HavanaGuatemala*Area: 42,042 square miles (108,889 sq km)Population:Â  15,460,732Capital: Guatemala CityPanama*Area: 29,119 square miles (75,420 sq km)Population:Â  3,753,142Capital: Panama CityCosta Rica*Area: 19,730 square miles (51,100 sq km)Population:Â  4,930,258Capital: San JoseDominican RepublicArea: 18,791 square miles (48,670 sq km)Population:Â  10,734,247Capital: Santo DomingoHaitiArea: 10,714 square miles (27,750 sq km)Population:Â  10,646,714Capital: Port au PrinceBelize*Area: 8,867 square miles (22,966 sq km)Population:Â  360,346Capital: BelmopanEl Salvador*Area: 8,124 square miles (21,041 sq km)Population:Â  6,172,011Capital: San SalvadorThe BahamasArea: 5,359 square miles (13,880 sq km)Population:Â  32 9,988Capital: NassauJamaicaArea: 4,243 square miles (10,991 sq km)Population:Â  2,990,561Capital: KingstonTrinidad and TobagoArea: 1,980 square miles (5,128 sq km)Population:Â  1,218,208Capital: Port of SpainDominicaArea: 290 square miles (751 sq km)Population:Â  73,897Capital: RoseauSaint LuciaArea: 237 square miles (616 sq km)Population:Â  164,994Capital: Castries Antigua and BarbudaArea: 170 square miles (442.6 sq km)Antigua area: 108 square miles (280Â  sq km); Barbuda: 62 square miles (161Â  sq km);Â  Redonda: .61 square miles (1.6 sq km)Population:Â  94,731Capital: Saint Johns BarbadosArea: 166 square miles (430 sq km)Population:Â  292,336Capital: BridgetownSaint Vincent and the GrenadinesArea: 150 square miles (389 sq km)Â  Saint Vincent area: 133 square miles (344 sq km)Population:Â  102,089Capital: KingstownGrenadaArea: 133 square miles (344 sq km)Population:Â  111,724Capital: Saint GeorgesSaint Kitts and NevisArea: 101 square miles (261 sq km)Saint Kitts area: 65 square miles (168 sq km); Nevis:Â   36 square miles (93 sq km)Population:Â  52,715Capital: Basseterre

Business Law, Sparkle Solutions, Dalton and Empire Finance Case Study

Business Law, Sparkle Solutions, Dalton and Empire Finance - Case Study Example Finally, the paper will also incorporate the amendments that are to be made in the Irish legal system pertaining to the bail system (Quinn 2009). It is imperative to understand the case before understanding the necessary bail system amendments as well as liability under which the defender is held. In this case, a contract the finance Empire Company sued a contract cleaning company, Sparkles Solutions because of Sparkle Solutions employee Dalton, who stole a large amount of money from Empire Finance office. Despite that Dalton has been caught by the police due to the criminal charges and has been suspended by the Sparkle Solutions, the Empire Company intends to sue them to recover their financial loss of  Ã¢â€š ¬25,000 because of the burglary (Ireland, Great Britain 2010). The finance company which is the Empire Company in this case can report their complaint against the Sparkle Solutions to the District court, before a judge without a jury. It is suggested because they need their money back and for that they can just file a case against the contract company Sparkles Solution and offend them of their irresponsibility towards their employee or may be about their involvement in the burglary act. The Sparkle Solutions Company can appeal to the Central Criminal Court before the jury as they have taken initiatives on their employee Dalton’s act of burglary by firing him and sending him to the jail for his crime. This way they can defend themselves from the offences of the finance company, before the jury and the judge. In California, a person named Alan S. Lewis who was 51 was accused of burglary, and grand theft in the sale annuities and he was charged with the $300,000 by 12 clients for the fraud and the burglary issues. The court threw 29 felony charges on him and misdemeanor against him. He spent minimum of four months